Most people give the same phone number to everyone. CloakID lets you give a different one to each relationship — so when spam starts, you know where it came from.
Using CloakID, I created 11 different phone numbers — one per company. Each company only ever sees its own number.
Every incoming call is logged. If a robocall, spam caller, or telemarketer shows up, we know exactly which number they dialed.
Because every company got a different number, spam traffic tells us exactly where the exposure came from.
Each got a unique CloakID number. If spam appears on that number, we know exactly which company leaked it.
| Company | Persona | Number ends in | Legit calls | Spam calls | Status |
|---|---|---|---|---|---|
| Moving.com | Moving | 9399 | 0 | 0 | Monitoring |
| Apartments.com | Apartment search | 9528 | 0 | 0 | Monitoring |
| EnergySage | Solar | 0884 | 4 | 0 | Active |
| Angi | Home contractor | 9454 | 3 | 0 | Active |
| LendingTree | Mortgage | 8417 | 15 | 0 | Active |
| HealthMarkets | Insurance | 2843 | 2 | 0 | Active |
| Toyota of Cedar Park | Car buying | 1579 | 1 | 0 | Active |
| Southwest Airlines | Travel | 6208 | 0 | 0 | Monitoring |
| Craigslist listing | Public listing (control) | 9291 | 2 | 0 | Active |
| Arizona State Univ. Online | Education | 9245 | 8 | 0 | Active |
| CVS | Medical subscriptions | 1016 | 0 | 0 | Monitoring |
Results update weekly. Last spam event detected: none yet.
Your phone number was never meant to become your identity. But today it's used to identify you, track you, authenticate you, market to you, and sell your data. And once it spreads, you can't take it back.
CloakID changes the model. Instead of one number for everything, you get one identity per relationship. When something goes wrong, you can block it, retire it, or delete it — without affecting the rest of your life.
Think of it as a firewall for your identity.
This experiment is directional and observational. Spam on a number may result from sharing, resale, reuse, or other downstream exposure, and is not by itself proof of wrongdoing by any specific company.
We publish updates as the experiment unfolds. If a company leaks, you'll see it here first.
